The Names by Florence Knapp – the verdict on spring’s hottest debut
In this strikingly assured sliding doors tale, three alternate narratives unfold, showing how the choice of a name influences a life
What’s in a name? More than Shakespeare might have led us to believe, according to research. Ever since 1985, when a study found that people tend to prefer the letters of their own initials over the other letters of the alphabet, research has confirmed the name-letter effect, proving that not only do consumers favour brands matching their initials, they are actually more likely to donate to relief efforts for a natural disaster such as a hurricane if they share an initial with that disaster. How far the name-letter effect influences our bigger life decisions – where we live, our choices of career or life partner – remains contentious, but there are clear indicators that, far from serving simply as identifiers, the names we are given at birth have the power to influence our psychological, social and economic outcomes.