WBD execs reverse the 2023 name change as shares at conglomerate reported down 15% since this year’s start

Executives at Warner Bros Discovery, the vast media conglomerate, had a bright idea to turbocharge the growth of its streaming service in 2023: rebrand its famous streaming service HBO, home to everything from The Sopranos and Game of Thrones to The Last of Us, from HBO Max to Max.

The move was made because HBO was not the sort of place “parents would most eagerly drop off their kids”, said the head of streaming, JB Perrette. Fast forward two years, and on Wednesday, executives at the same company unveiled a new bright idea: re-rebrand the service from Max to HBO Max.