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A new YouTube tool will let advertisers use Google's Gemini AI model to target ads to viewers when they're most engaged, reports CNBC: Peak Points has the potential to enable more impressions and a higher click-through rate on YouTube, a primary metric that determines how creators earn money on the video platform... Peak Points is currently in a pilot program and will be rolling out over the rest of the year. The product "aims to benefit advertisers by using a tactic that aims to grab users' attention right when they're most invested in the content," reports TechCrunch: This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video. It's believed that when viewers experience heightened emotional states, it leads to better recall of the ads. However, viewers may find these interruptions frustrating, especially when they're deeply engaged in the emotional arc of a video and want the ad to be over quickly to resume watching. In related news, YouTube announced another ad format that may be more appealing to users. The platform debuted a shoppable product feed where users can browse and purchase items during an ad.

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Last August a Microsoft security update broke dual-booting Windows 11 and Linux systems, remembers the blog Neowin. Distros like Debian, Ubuntu, Linux Mint, Zorin OS, and Puppy Linux were all affected, and "a couple of days later, Microsoft provided a slightly lengthy workaround that involved tweaking around with policies and the Registry in order to fix the problem." The update "was meant to address a GRUB bootloader vulnerability that allowed malicious actors to bypass Secure Boot's safety mechanisms," notes the It's FOSS blog. "Luckily, there's now a proper fix for this, as Microsoft has quietly released a new patch on May 13, 2025, addressing the issue nine months after it was first reported... Meanwhile, many dual-boot users were left with borked setups, having to use workarounds or disable Secure Boot altogether."

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