E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion CNBC 2025-05-29 12:27 (updated 2025-05-29 13:58) Source Original site E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for up to $1 billion as it looks to reach higher-income shoppers.